TWO CONTINUITIES AT GRAND UNION RING IN CHAIN'S LARGEST VOLUME

WAYNE, N.J. -- Combined sales of two 20-week continuity programs at Grand Union Co. here reached $7 million, making them the largest dollar volume continuity campaigns the chain has run.Sales of the programs "individually exceeded what we usually do for the total year on most continuities," said Bob Pikarsky, category manager of general merchandise at Grand Union. In one promotion, 110 Southern region

WAYNE, N.J. -- Combined sales of two 20-week continuity programs at Grand Union Co. here reached $7 million, making them the largest dollar volume continuity campaigns the chain has run.

Sales of the programs "individually exceeded what we usually do for the total year on most continuities," said Bob Pikarsky, category manager of general merchandise at Grand Union. In one promotion, 110 Southern region units sold Master Suite towel products worth approximately $3 million at cost. In a

Register to view the full article

test - Advanced Registered User

Already a member? .