TWO DATA, SERVICE VENTURES TO EXPAND

NEW YORK -- Two joint-venture companies, each combining data collection programs with in-store marketing services, have announced successful completion of inaugural tests and unveiled plans to expand their operations substantially in 1994.Catalina Information Resources, Anaheim, Calif., a cooperative venture between Information Resources Inc. and Catalina Marketing Corp., said that it had concluded

NEW YORK -- Two joint-venture companies, each combining data collection programs with in-store marketing services, have announced successful completion of inaugural tests and unveiled plans to expand their operations substantially in 1994.

Catalina Information Resources, Anaheim, Calif., a cooperative venture between Information Resources Inc. and Catalina Marketing Corp., said that it had concluded the pilot for its Quick Response Scan Network and will begin to expand nationally.

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