TWO FORCES SAID CHANGING PACKAGING

CHICAGO -- To remain successful in coming years, brand marketers must select packaging that takes two major forces into account: the changing face of retail merchandising and environmental concerns. That was the consensus of speakers at breakfast sessions at the Pack Expo show in Chicago.A study conducted by Michigan State University, East Lansing, Mich., for Pack Expo's sponsor, the Packaging Machinery

CHICAGO -- To remain successful in coming years, brand marketers must select packaging that takes two major forces into account: the changing face of retail merchandising and environmental concerns. That was the consensus of speakers at breakfast sessions at the Pack Expo show in Chicago.

A study conducted by Michigan State University, East Lansing, Mich., for Pack Expo's sponsor, the Packaging Machinery Manufacturers Institute, Alexandria, Va., shows supermarkets account for a declin

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