TWO MOVEMENTS FORGE DISTRIBUTION LINKS

Two issues demonstrated the positive changes in retailer-supplier attitudes over the years: the fight for backhaul legislation in the 1970s and the drive for Efficient Consumer Response in the 1990s.

The effort to legalize backhauls pitted suppliers represented by the Grocery Manufacturers of America against retailers and wholesalers represented by other trade associations.

Backhaul programs enabled distributors with empty trucks to pick up merchandise from a manufact

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