TYING UP LOOSE SALES

Video cross promotions are alive and well, and aiming to stir up sales in supermarkets.Cross-category promotions are being planned by at least two major studios in the months ahead to give supermarkets the opportunity to boost sales of upcoming video releases. Additional tie-in deals in the near future will take advantage of free offers and rebates on other video titles. As studio release schedules

Video cross promotions are alive and well, and aiming to stir up sales in supermarkets.

Cross-category promotions are being planned by at least two major studios in the months ahead to give supermarkets the opportunity to boost sales of upcoming video releases. Additional tie-in deals in the near future will take advantage of free offers and rebates on other video titles. As studio release schedules for the year unfold, more cross-promotional opportunities will likely be presente

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