TYPE CASTING

These days retailers need to assume the role of a casting director in order to manage the star-studded lineup of high-ticket new formulations flooding the $2.7 billion shampoo/conditioner market, noted industry observers.The growth spectrum favors the "professional" hair care segment with introductions like Proctor & Gamble's Physique high-tech styling line, positioned at an average $7 retail as a

These days retailers need to assume the role of a casting director in order to manage the star-studded lineup of high-ticket new formulations flooding the $2.7 billion shampoo/conditioner market, noted industry observers.

The growth spectrum favors the "professional" hair care segment with introductions like Proctor & Gamble's Physique high-tech styling line, positioned at an average $7 retail as a salon-product alternative. But many other well established brands have been restage

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