U SAVE SEES KRISPY KREME BOOST SALES OF DOUGHNUTS

TAMPA, Fla. -- U Save Supermarkets here has at least doubled its doughnut sales with the addition of Krispy Kreme brand products, officials said.And that's with a higher retail price. U Save had sold its own glazed doughnuts for $1.99 a dozen; Krispy Kreme's are $3.95.The key to the sales success is the brand, because it's a brand Southerners know and love, said Ginger Edwards, deli-bakery director

TAMPA, Fla. -- U Save Supermarkets here has at least doubled its doughnut sales with the addition of Krispy Kreme brand products, officials said.

And that's with a higher retail price. U Save had sold its own glazed doughnuts for $1.99 a dozen; Krispy Kreme's are $3.95.

The key to the sales success is the brand, because it's a brand Southerners know and love, said Ginger Edwards, deli-bakery director for the 21-unit chain.

"We knew it would work, but we didn't expect i

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