UFFVA CONVENTION

SAN DIEGO -- Ethnic produce is going mainstream, and retailers must be prepared to guide traditional customers right to the product, or face the consequences of a missed opportunity, said a panel of retailers and suppliers at the Alexandria, Va.-based United Fresh Fruit and Vegetable Association's annual convention here.And there is still plenty of room in promoting consumption among ethnic consumers

SAN DIEGO -- Ethnic produce is going mainstream, and retailers must be prepared to guide traditional customers right to the product, or face the consequences of a missed opportunity, said a panel of retailers and suppliers at the Alexandria, Va.-based United Fresh Fruit and Vegetable Association's annual convention here.

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