UFFVA CONVENTION

SAN DIEGO -- Ethnic produce is going mainstream, and retailers must be prepared to guide traditional customers right to the product, or face the consequences of a missed opportunity, said a panel of retailers and suppliers at the Alexandria, Va.-based United Fresh Fruit and Vegetable Association's annual convention here.And there is still plenty of room in promoting consumption among ethnic consumers

SAN DIEGO -- Ethnic produce is going mainstream, and retailers must be prepared to guide traditional customers right to the product, or face the consequences of a missed opportunity, said a panel of retailers and suppliers at the Alexandria, Va.-based United Fresh Fruit and Vegetable Association's annual convention here.

And there is still plenty of room in promoting consumption among ethnic consumers themselves, they added.

According to Ed Ferguson, urban administrator of mer

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