UKROP'S BRANDS VIE WITH U.S. OLYMPIANS

RICHMOND, Va. -- Ukrop's Super Markets here went for the gold during the 2004 Olympic Games with a first-ever promotion featuring private-label price discounts based on the number of U.S. medals.The "Ukrop's-Brand U.S.A. Medal Savings" program offered 5% to 15% off Ukrop's private-label lines, including Ukrop's, Full Circle, Top Crest, Top Care, Pet Club and Food Club. Savings were offered in the

RICHMOND, Va. -- Ukrop's Super Markets here went for the gold during the 2004 Olympic Games with a first-ever promotion featuring private-label price discounts based on the number of U.S. medals.

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