UKROP'S COOKS UP CO-BRANDING WITH NESTLE

RICHMOND, Va. -- Ukrop's Super Markets here is uniting its confectionery and bakery departments in a unique co-branding effort with Nestle.Under the test program, called the Nestle Toll House Bakery, cookies and other baked treats are being packaged and sold under combined Nestle/Ukrop's logos.Along with chocolate morsels, other Nestle candies are being used, including Goobers, according to a spokeswoman

RICHMOND, Va. -- Ukrop's Super Markets here is uniting its confectionery and bakery departments in a unique co-branding effort with Nestle.

Under the test program, called the Nestle Toll House Bakery, cookies and other baked treats are being packaged and sold under combined Nestle/Ukrop's logos.

Along with chocolate morsels, other Nestle candies are being used, including Goobers, according to a spokeswoman at Glendale, Calif.-based Nestle.

Ukrop's, which is baking the

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