UKROP'S EVENTS MAKE HOT-DOG SALES SIZZLE

RICHMOND, Va. -- Ukrop's Super Markets here is selling at least three times as many hot dogs at its in-store grill stations as it was in June, thanks to a pair of week-long promotions it staged in July.Hot dog supplier Dominic's of New York instigated the hot-dog hoopla and it worked, said Nancy Wingfield, food-service category manager for the 26-unit independent retailer.Not only were sales up during

RICHMOND, Va. -- Ukrop's Super Markets here is selling at least three times as many hot dogs at its in-store grill stations as it was in June, thanks to a pair of week-long promotions it staged in July.

Hot dog supplier Dominic's of New York instigated the hot-dog hoopla and it worked, said Nancy Wingfield, food-service category manager for the 26-unit independent retailer.

Not only were sales up during the two promotions, but they've stayed up, weeks after the promotions ende

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