UKROP'S FIGHTING USDA 'FRESH' POULTRY LABELING POLICY

RICHMOND, Va. -- Jim Ukrop wants his customers to think of his company as their personal advocate, so he's making sure they know he's on their side when it comes to poultry labeling.A campaign to oppose current rules about what can be labeled "fresh" has culminated in an ad in the local newspaper as well as a letter in the chain's December Valued Customer newsletter. Through these two mediums, the

RICHMOND, Va. -- Jim Ukrop wants his customers to think of his company as their personal advocate, so he's making sure they know he's on their side when it comes to poultry labeling.

A campaign to oppose current rules about what can be labeled "fresh" has culminated in an ad in the local newspaper as well as a letter in the chain's December Valued Customer newsletter. Through these two mediums, the vice chairman and chief executive officer of Ukrop's Super Markets here hopes to have m

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