UKROP'S GOES BANANAS INTRODUCING NEW KIOSK

RICHMOND -- Ukrop's Super Markets used a top-selling produce item to officially launch the full-scale introduction of its shopper kiosk system in 27 of its stores.A record 30,419 swipes during the chain's five-day "Go Bananas!" promotion increased the overall use of the shopper kiosk by 51.59%, effectively boosting the pre-promo 125 swipes per store, per day, to more than 250."Normally, we have no

RICHMOND -- Ukrop's Super Markets used a top-selling produce item to officially launch the full-scale introduction of its shopper kiosk system in 27 of its stores.

A record 30,419 swipes during the chain's five-day "Go Bananas!" promotion increased the overall use of the shopper kiosk by 51.59%, effectively boosting the pre-promo 125 swipes per store, per day, to more than 250.

"Normally, we have no need to promote bananas, but we felt they were such a high-penetration categor

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