UKROP'S PRESCRIBING HOUSE-BRAND OTC FOR HEALTHY SALES

RICHMOND, Va. -- Ukrop's Super Markets here is promoting its private-label over-the-counter medications as the Pharmacist's Choice, a new program designed to have pharmacists recommend generic medications."Efficient Management of OTC Products" is part of Ukrop's continuing-education program. It's the first time Ukrop's has devoted a program to the importance of house-brand over-the-counter products."With

RICHMOND, Va. -- Ukrop's Super Markets here is promoting its private-label over-the-counter medications as the Pharmacist's Choice, a new program designed to have pharmacists recommend generic medications.

"Efficient Management of OTC Products" is part of Ukrop's continuing-education program. It's the first time Ukrop's has devoted a program to the importance of house-brand over-the-counter products.

"With more and more products going over-the-counter, we would like customers

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