UKROP'S PUTS ITS 'SOLUTION' ON THE MENU FOR GMA TOUR

RICHMOND, Va. -- Ukrop's Super Markets here is slated to showcase its "solution selling" concept June 13 as part of an educational series and store tour organized by the Grocery Manufacturers of America, Washington.Solution selling, coined by the GMA and Andersen Consulting, Chicago has been defined as "simplifying the shopping experience to meet the consumer's need by bundling and merchandising products,

RICHMOND, Va. -- Ukrop's Super Markets here is slated to showcase its "solution selling" concept June 13 as part of an educational series and store tour organized by the Grocery Manufacturers of America, Washington.

Solution selling, coined by the GMA and Andersen Consulting, Chicago has been defined as "simplifying the shopping experience to meet the consumer's need by bundling and merchandising products, service and information to create value for the consumer -- beyond product dist

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