UKROP'S ROLLS OUT PERSONALIZED WEB SITE

RICHMOND, Va. -- Ukrop's Super Markets here has enrolled more than 20,000 loyalty card shoppers to access a new Web site application that offers a variety of personalized promotions and recipe information.Once logged onto MyUkrops, part of the 30-store retailer's recently enhanced Web site, www.ukrops.com, loyalty cardholders can create and save shopping lists, find recipes that fit their dietary

RICHMOND, Va. -- Ukrop's Super Markets here has enrolled more than 20,000 loyalty card shoppers to access a new Web site application that offers a variety of personalized promotions and recipe information.

Once logged onto MyUkrops, part of the 30-store retailer's recently enhanced Web site, www.ukrops.com, loyalty cardholders can create and save shopping lists, find recipes that fit their dietary profile and view customized offers based on their past shopping behavior.

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