UKROP'S SELLS TO THE HEALTH-CONSCIOUS

ST. LOUIS -- Nutrition has become a powerful marketing tool for Ukrop's Super Markets, the family-owned independent based in Richmond, Va.While all shoppers may not want to buy sugar-free desserts or chicken salad made without mayonnaise, there is a small but significant number who come to the store just because these items are available. And there are many more who want the option of buying them.That

ST. LOUIS -- Nutrition has become a powerful marketing tool for Ukrop's Super Markets, the family-owned independent based in Richmond, Va.

While all shoppers may not want to buy sugar-free desserts or chicken salad made without mayonnaise, there is a small but significant number who come to the store just because these items are available. And there are many more who want the option of buying them.

That is according to Jeanine Sherry, president of New Wellness, a nutrition con

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