UKROP'S TURNS NEW PAGE WITH MCDONALD'S COLLEGE VENTURE

RICHMOND, Va. -- Beginning this week, Ukrop's Super Markets brand pizza and soups will be served up hot at a McDonald's operation here in a groundbreaking link-up for the supermarket chain.In addition to putting Ukrop's pizza alongside Big Macs on the hot menu, the deal gets the supermarket chain's fresh-made sandwiches, salads and entrees into a refrigerated self-service case adjacent to the fast-food

RICHMOND, Va. -- Beginning this week, Ukrop's Super Markets brand pizza and soups will be served up hot at a McDonald's operation here in a groundbreaking link-up for the supermarket chain.

In addition to putting Ukrop's pizza alongside Big Macs on the hot menu, the deal gets the supermarket chain's fresh-made sandwiches, salads and entrees into a refrigerated self-service case adjacent to the fast-food service counter.

All the Ukrop's items for the joint venture will be produ

Register to view the full article