U.K.'S TOP BRANDS FACE ASSAULTS

LONDON -- Britain's top brands are under pressure.While nine of the United Kingdom's largest grocery brands managed to post volume gains last year, according to a Nielsen survey, new pressure on margins created by private labels and lower-cost alternatives is turning the battle of the brands into an occasionally nasty contest.In recent months, several of these major labels have faced direct challenges

LONDON -- Britain's top brands are under pressure.

While nine of the United Kingdom's largest grocery brands managed to post volume gains last year, according to a Nielsen survey, new pressure on margins created by private labels and lower-cost alternatives is turning the battle of the brands into an occasionally nasty contest.

In recent months, several of these major labels have faced direct challenges from store brands or branded competitors. Changing consumer behavior

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