ULTRAS DIAPER CHANGE IS A SUCCESS AT RALPHS

COMPTON, Calif. -- A new, private-label diaper has met with impressive success at Ralphs Grocery Co. here.Introduced last month, Ralphs Ultras premium diapers were kicked off with a splashy, full-page advertisement introducing the new product."This is a restaging of our private-label diaper program," explained Graham Lee, vice president of grocery at Ralphs, who said the chain recognized that its

COMPTON, Calif. -- A new, private-label diaper has met with impressive success at Ralphs Grocery Co. here.

Introduced last month, Ralphs Ultras premium diapers were kicked off with a splashy, full-page advertisement introducing the new product.

"This is a restaging of our private-label diaper program," explained Graham Lee, vice president of grocery at Ralphs, who said the chain recognized that its private-label diaper program was lagging. "The category continued to change tec

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