UNCOMMON COLD

Shoppers have been chilly toward frozens lately, but the recent introduction of steamable packaging could have them warming up to the category.Porous bags and self-ventilating trays have had huge success in Asia for several years, and food-makers and supermarkets are hoping to bag similar results in the United States, particularly as sales of frozen food are soft.Sales of frozens in supermarkets -

Shoppers have been chilly toward frozens lately, but the recent introduction of steamable packaging could have them warming up to the category.

Porous bags and self-ventilating trays have had huge success in Asia for several years, and food-makers and supermarkets are hoping to bag similar results in the United States, particularly as sales of frozen food are soft.

Sales of frozens in supermarkets - from pies to vegetables - declined 1.16% in the 52 weeks that ended Jan. 22, a

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