UNCOMMON COLD

One of every seven food dollars is spent on ethnic foods, and their frozen versions are gaining appeal with mainstream shoppers who want the ethnic experience without the prep time.They're a tougher sell with some ethnic groups, which place high value on fresh food.The challenge for retailers is to drive sales among these burgeoning populations -- particularly Hispanics and Asians -- while retaining

One of every seven food dollars is spent on ethnic foods, and their frozen versions are gaining appeal with mainstream shoppers who want the ethnic experience without the prep time.

They're a tougher sell with some ethnic groups, which place high value on fresh food.

The challenge for retailers is to drive sales among these burgeoning populations -- particularly Hispanics and Asians -- while retaining their mainstream base.

Rather than trying to change the habits of

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