UNDER THE BIG TOP, IT'S NOT RAZZLE-DAZZLE BUT ROI

Life under the circus tent has always been a combination that's larger than life. It's three rings of activity that stimulate, motivate and inspire. That's exactly how I feel when I attend any trade show. It's a chance for the new and entrepreneurial to dream and the seasoned to negotiate. members and exhibitors excited, it won't be the same old show in 2002.Why? This year, the goal in a recessionary

Life under the circus tent has always been a combination that's larger than life. It's three rings of activity that stimulate, motivate and inspire. That's exactly how I feel when I attend any trade show. It's a chance for the new and entrepreneurial to dream and the seasoned to negotiate.

members and exhibitors excited, it won't be the same old show in 2002.

Why? This year, the goal in a recessionary economy and an uncertain and consolidating period means trade shows need t

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