UNDERSTANDING IS CALLED KEY TO VENDOR-RETAILER PARTNERING

NEW ORLEANS -- Want a trade partner? First, vendors and retailers must take the time to understand each other's business, according to Rex Miller, president of the School and Home Office Products Association. Then real partnering can take place."The single most important issue in the partnership that exists between these two players has to do with each fully understanding the pressures and constraints

NEW ORLEANS -- Want a trade partner? First, vendors and retailers must take the time to understand each other's business, according to Rex Miller, president of the School and Home Office Products Association. Then real partnering can take place.

"The single most important issue in the partnership that exists between these two players has to do with each fully understanding the pressures and constraints that exist for both," he said, "and how they can facilitate a win-win relationship

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