UNEVEN FLOW

The beverage industry has become a hydra-headed beast, with new segments and subcategories cropping up overnight. Manufacturers flood the market in an attempt to suffocate rival products, and the battle for shelf space has become a hyper-competitive contest. These new products are crossing category lines, and it can be hard to tell where one begins and another ends. In SN's annual beverage report,

The beverage industry has become a hydra-headed beast, with new segments and subcategories cropping up overnight. Manufacturers flood the market in an attempt to suffocate rival products, and the battle for shelf space has become a hyper-competitive contest. These new products are crossing category lines, and it can be hard to tell where one begins and another ends. In SN's annual beverage report, retailers attempt to pick the winners.

Bottled Water

By all accounts, the bott

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