UNFLAGGING STRENGTH

Mexican food has always been a hot category, but increased variety is making it even spicier, retailers told SN.Chains are now emphasizing not only nachos and salsas, but also a greater selection of specialty products and authentic goods.For instance, The Mad Butcher, Pine Bluff, Ark., has added between 8 feet and 12 feet to its Mexican food section to accommodate a new line of canned goods, cookies,

Mexican food has always been a hot category, but increased variety is making it even spicier, retailers told SN.

Chains are now emphasizing not only nachos and salsas, but also a greater selection of specialty products and authentic goods.

For instance, The Mad Butcher, Pine Bluff, Ark., has added between 8 feet and 12 feet to its Mexican food section to accommodate a new line of canned goods, cookies, candies, soft drinks, flour and cornmeal. "We went with a supplier that han

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