AN UNHEALTHY DELAY

Even though the grocery industry has embraced the Efficient Consumer Response effort, the driver in the process, category management, has yet to be effectively applied to health and beauty care at most supermarket chains. As a result, supermarkets could find themselves at a further disadvantage in the market share battle for HBC and profitable new products that have switched from prescription to over-the-counter,

Even though the grocery industry has embraced the Efficient Consumer Response effort, the driver in the process, category management, has yet to be effectively applied to health and beauty care at most supermarket chains. As a result, supermarkets could find themselves at a further disadvantage in the market share battle for HBC and profitable new products that have switched from prescription to over-the-counter, as drug chains aggressively pursue category management and mass merchandisers co

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