UNHERALDED

ATLANTA -- Surprisingly, supermarkets SN visited here lacked any real merchandising flair in drawing shoppers to fourth-quarter video sell-through. This was not the case in many other nonfood departments.Even Kroger Co., the leading chain in this hotly contested growth market, had minimal freestanding displays in its self-contained rental departments. Of all stores visited Nov. 16 to 19, only a Kroger

ATLANTA -- Surprisingly, supermarkets SN visited here lacked any real merchandising flair in drawing shoppers to fourth-quarter video sell-through. This was not the case in many other nonfood departments.

Even Kroger Co., the leading chain in this hotly contested growth market, had minimal freestanding displays in its self-contained rental departments. Of all stores visited Nov. 16 to 19, only a Kroger unit in Lawrenceville at the Riverside Exchange Plaza made an effort to give the de

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