UNIFIED TO LAUNCH EFFORT TO EXPAND CUSTOMER BASE

LONG BEACH, Calif. -- Unified Western Grocers said last week it is preparing to launch a major effort to expand its customer base to include convenience stores, liquor stores, specialty stores and grocery stores throughout California and Oregon."We have been on only the fringe of that neighborhood market segment for many years," Chuck Pilliter, executive vice president, sales and marketing, said here.

LONG BEACH, Calif. -- Unified Western Grocers said last week it is preparing to launch a major effort to expand its customer base to include convenience stores, liquor stores, specialty stores and grocery stores throughout California and Oregon.

"We have been on only the fringe of that neighborhood market segment for many years," Chuck Pilliter, executive vice president, sales and marketing, said here. "But the new marketing effort will provide cost-effective service and significant i

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