UNILEVER BESTFOODS: CO-CRM IS THE ANSWER

CHICAGO -- Co-CRM is one of the consumer packaged goods industry's biggest growth opportunities, according to Lisa Klauser, vice president, integrated marketing, Unilever Bestfoods North America.While Englewood Cliffs, N.J.-based UBF-NA partners with retailers for joint Customer Relationship Management programs, more members of the industry need to do the same, said Klauser.Since both parties have

CHICAGO -- Co-CRM is one of the consumer packaged goods industry's biggest growth opportunities, according to Lisa Klauser, vice president, integrated marketing, Unilever Bestfoods North America.

While Englewood Cliffs, N.J.-based UBF-NA partners with retailers for joint Customer Relationship Management programs, more members of the industry need to do the same, said Klauser.

Since both parties have different levels of experience and expertise, partnerships can help build both

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