UNITED 2000

PHOENIX -- Branded items aside, produce is still very much a commodity product, a reality that makes food safety an even more important component of the food industry's relationship with customers, according to a panel of experts who spoke at United 2000, the annual convention of the Alexandria, Va.-based United Fresh Fruit and Vegetable Association."If there's a problem with lettuce, then [consumers]

PHOENIX -- Branded items aside, produce is still very much a commodity product, a reality that makes food safety an even more important component of the food industry's relationship with customers, according to a panel of experts who spoke at United 2000, the annual convention of the Alexandria, Va.-based United Fresh Fruit and Vegetable Association.

"If there's a problem with lettuce, then [consumers] just stop buying lettuce," said Steve Hilton, vice president of product quality and

Register to view the full article

Already a member? .