UNITED 2005

CHICAGO -- Safeway has expanded its selection of fresh produce, including the organic assortment, at 150 newly remodeled "lifestyle" format stores, a top executive told SN at the United Produce Show at FMI."We have organic centers, with 80 to 100 organic products featured in a week," said Brian Cornell, executive vice president and chief marketing officer for Safeway. "Organic is much bigger, in the

CHICAGO -- Safeway has expanded its selection of fresh produce, including the organic assortment, at 150 newly remodeled "lifestyle" format stores, a top executive told SN at the United Produce Show at FMI.

"We have organic centers, with 80 to 100 organic products featured in a week," said Brian Cornell, executive vice president and chief marketing officer for Safeway. "Organic is much bigger, in the center of the department, and it's clearly signed."

Cornell described the key

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