UNITED PILOTS DIGITAL SCREENS

COLLEYVILLE, Texas -- A first-time, multi-vendor test of digital marketing screens at a Market Street store here, intended to increase sales of center-store products, has thus far elicited a positive reaction from shoppers.The four screens, installed before Christmas for a six-month pilot, "add energy to the store that might not have been there," said Dan Sanders, chief marketing officer for 46-unit

COLLEYVILLE, Texas -- A first-time, multi-vendor test of digital marketing screens at a Market Street store here, intended to increase sales of center-store products, has thus far elicited a positive reaction from shoppers.

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