UNITED THEY STAND

While obstacles surrounding retailer/manufacturer collaboration can be hard to overcome, the spirit of cooperation seems to be prevailing -- as each learns to utilize the other's strengths to reach consumers in-store."One of the most important things that both manufacturers and retailers are realizing is that the world of the shopper in the stores is becoming more relevant and more important in priority

While obstacles surrounding retailer/manufacturer collaboration can be hard to overcome, the spirit of cooperation seems to be prevailing -- as each learns to utilize the other's strengths to reach consumers in-store.

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