UNKNOTTING TIE-INS

For many retailers, cross merchandising sell-through videos with related products in the stores is an uphill battle.There are territorial issues over precious in-store real estate, difficulties getting information and materials from suppliers, and the ever-present constraints of time and space.Is it worth it? "Definitely," said Randy Weddington, video specialist at Harps Food Stores, Springdale, Ark.

For many retailers, cross merchandising sell-through videos with related products in the stores is an uphill battle.

There are territorial issues over precious in-store real estate, difficulties getting information and materials from suppliers, and the ever-present constraints of time and space.

Is it worth it? "Definitely," said Randy Weddington, video specialist at Harps Food Stores, Springdale, Ark. "I think the rewards are there and, in the instances that we've had some co

Register to view the full article

test - Advanced Registered User

Already a member? .

TAGS: Kroger