UNKNOTTING TIE-INS

For many retailers, cross merchandising sell-through videos with related products in the stores is an uphill battle.There are territorial issues over precious in-store real estate, difficulties getting information and materials from suppliers, and the ever-present constraints of time and space.Is it worth it? "Definitely," said Randy Weddington, video specialist at Harps Food Stores, Springdale, Ark.

For many retailers, cross merchandising sell-through videos with related products in the stores is an uphill battle.

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TAGS: Kroger