UNLEASHING PET POTENTIAL

NEWPORT, Ky. -- Grocers who have seen their pet aisles come under attack from nongrocery channels should be wary of an old competitor, too -- other supermarket operators."One of the biggest changes in pet food is that [supermarket] retailers are changing their strategies on how to market to consumers to respond to the threat they've had for the last five to eight years from nongrocery channels," said

NEWPORT, Ky. -- Grocers who have seen their pet aisles come under attack from nongrocery channels should be wary of an old competitor, too -- other supermarket operators.

"One of the biggest changes in pet food is that [supermarket] retailers are changing their strategies on how to market to consumers to respond to the threat they've had for the last five to eight years from nongrocery channels," said Ed Johnson, vice president of sales at Heinz Pet Products here. Following its acquis

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