UNLOCKING NONFOOD SALES

Supermarkets seeking to expand their selection of nonfood items are finding room on the World Wide Web.Safeway, Pleasanton, Calif.; Marsh Supermarkets, Indianapolis; and British retailer Tesco, London, are among those testing Internet-based merchandising solutions that expand their nonfood offerings beyond what they have available in their stores.Safeway branched out its product offerings to include

Supermarkets seeking to expand their selection of nonfood items are finding room on the World Wide Web.

Safeway, Pleasanton, Calif.; Marsh Supermarkets, Indianapolis; and British retailer Tesco, London, are among those testing Internet-based merchandising solutions that expand their nonfood offerings beyond what they have available in their stores.

Safeway branched out its product offerings to include bedding, jewelry and home decor when the retailer's co-branded Web site with

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