UPDATED PACKAGING BRIGHTENS TOPCO'S DAY

SKOKIE, Ill. -- Topco Associates, the retailer-owned cooperative of private-label products, attributes an 8% to 10% rise in sales of its nonfood lines to newly redesigned packaging.The company also plans to add 90 stockkeeping units this year, about 75% of which will be new items and the remainder line extensions, said Curt Maki, Topco's vice president of nonfood.The new packaging and labels were

SKOKIE, Ill. -- Topco Associates, the retailer-owned cooperative of private-label products, attributes an 8% to 10% rise in sales of its nonfood lines to newly redesigned packaging.

The company also plans to add 90 stockkeeping units this year, about 75% of which will be new items and the remainder line extensions, said Curt Maki, Topco's vice president of nonfood.

The new packaging and labels were designed to be user-friendly and to draw shopper attention to Topco's 1,700 Top

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