UPDATING BRANDS FOR THE NEW CONSUMER

ENGLEWOOD CLIFFS, N.J. -- Unilever Bestfoods here is part of a giant company that traces its roots back to the 1880s, and many of the organization's top food brands emerged over the years from an entrepreneurial heritage. d in the Wish-Bone chicken restaurant in Kansas operated by a young war veteran and his mother.Today, the company's challenge is to update that entrepreneurial heritage for a new

ENGLEWOOD CLIFFS, N.J. -- Unilever Bestfoods here is part of a giant company that traces its roots back to the 1880s, and many of the organization's top food brands emerged over the years from an entrepreneurial heritage.

d in the Wish-Bone chicken restaurant in Kansas operated by a young war veteran and his mother.

Today, the company's challenge is to update that entrepreneurial heritage for a new customer base, said Matt Shattock, senior vice president, chief operating off

Register to view the full article