UPDATING THE VIEW

Frozen foods are consistently priced, convenient and not limited by season, and new technology has improved the taste, quality and portion control due to flash freezing. Yet, many retailers are still struggling with how to promote them as viable meal solutions.The frozens department faces the peculiar dilemma of having to overcome the stigma of what some call "the 1950s Silver Tray," or TV dinner.

Frozen foods are consistently priced, convenient and not limited by season, and new technology has improved the taste, quality and portion control due to flash freezing. Yet, many retailers are still struggling with how to promote them as viable meal solutions.

The frozens department faces the peculiar dilemma of having to overcome the stigma of what some call "the 1950s Silver Tray," or TV dinner. But, at the same time, manufacturers are offering family-sized packages of lasagna, or

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