UPGRADING'S GREATER GOAL

SCOTTSDALE, Ariz. -- The goal of technology must be to enhance the shopping experience for consumers and the working environment for employees, and thereby drive profitability.If innovative systems such as self-scanning, electronic marketing and computerized shop-at-home services do that, they will take hold and play a major role in supermarkets in coming years. If not, they will only have a limited

SCOTTSDALE, Ariz. -- The goal of technology must be to enhance the shopping experience for consumers and the working environment for employees, and thereby drive profitability.

If innovative systems such as self-scanning, electronic marketing and computerized shop-at-home services do that, they will take hold and play a major role in supermarkets in coming years. If not, they will only have a limited influence on the industry.

Those were among the many viewpoints expressed by

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