'AN UPHILL BATTLE'

Magazines have two faces in category management at supermarkets.They haven't lit up their own performance scorecard yet. But they spur impulse sales through outpost displays in health care, cosmetics, meat, produce and other high-profile parts of the store.Despite some solid efforts, category management hasn't powered sales and profit growth in either mainline or checkstand displays. The discipline

Magazines have two faces in category management at supermarkets.

They haven't lit up their own performance scorecard yet. But they spur impulse sales through outpost displays in health care, cosmetics, meat, produce and other high-profile parts of the store.

Despite some solid efforts, category management hasn't powered sales and profit growth in either mainline or checkstand displays. The discipline remains hampered by incomplete issue, title and location data, making a

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TAGS: Walmart