Any way you slice it, frozen pizza has got potential.
It's certainly come a long way from tasting little better than the cardboard disk it's packed in. Today, the standard pepperoni and cheese has made room for pies with restaurant-worthy crusts with toppings like pesto and artichokes.
Still, in a category where shoppers aren't especially brand loyal and often buy on impulse, price and promotion still drive sales.
Pizza-eating's big season is in full swing, and ag