UPPER CRUST

Any way you slice it, frozen pizza has got potential.It's certainly come a long way from tasting little better than the cardboard disk it's packed in. Today, the standard pepperoni and cheese has made room for pies with restaurant-worthy crusts with toppings like pesto and artichokes.Still, in a category where shoppers aren't especially brand loyal and often buy on impulse, price and promotion still

Any way you slice it, frozen pizza has got potential.

It's certainly come a long way from tasting little better than the cardboard disk it's packed in. Today, the standard pepperoni and cheese has made room for pies with restaurant-worthy crusts with toppings like pesto and artichokes.

Still, in a category where shoppers aren't especially brand loyal and often buy on impulse, price and promotion still drive sales.

Pizza-eating's big season is in full swing, and ag

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