UPROOTED

An elixir is needed to stimulate hair-regrowth sales at supermarkets as private label mounts a surge to dislodge Rogaine as the No. 1 dollar-volume seller.Sales volume of hair-regrowth products in food stores sank 23.3% for the year ended March 29, and unit sales dropped off 5.7%, according to Information Resources Inc., Chicago.Less-expensive private-label brands from manufacturers such as Teva,

An elixir is needed to stimulate hair-regrowth sales at supermarkets as private label mounts a surge to dislodge Rogaine as the No. 1 dollar-volume seller.

Sales volume of hair-regrowth products in food stores sank 23.3% for the year ended March 29, and unit sales dropped off 5.7%, according to Information Resources Inc., Chicago.

Less-expensive private-label brands from manufacturers such as Teva, Copley and Perrigo have been making enormous inroads in market share since the

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