UPSCALE FARE

WEST LOS ANGELES, Calif. -- Ralphs Grocery Co. is making a bid for upscale consumers with a new store format called Fresh Fare.The concept, which as reported, was unveiled at a remodeled store here two weeks ago, is designed for existing stores under 35,000 square feet in affluent areas of southern California.It incorporates a broader variety of perishables and more specialty lines of packaged goods

WEST LOS ANGELES, Calif. -- Ralphs Grocery Co. is making a bid for upscale consumers with a new store format called Fresh Fare.

The concept, which as reported, was unveiled at a remodeled store here two weeks ago, is designed for existing stores under 35,000 square feet in affluent areas of southern California.

It incorporates a broader variety of perishables and more specialty lines of packaged goods with more typical supermarket offerings in all categories, designed to appea

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