UPWARD BOUND

It's not enough for retailers to carry specialty foods. They must be committed to the category through dedicated promotions, competitive pricing, broad education and a varied assortment, retailers and industry observers told SN.The problem is, the majority of supermarkets don't view specialty products the same way they do national brands, said Jay Rosengarten, principal, The Rosengarten Group, a Tarrytown,

It's not enough for retailers to carry specialty foods. They must be committed to the category through dedicated promotions, competitive pricing, broad education and a varied assortment, retailers and industry observers told SN.

The problem is, the majority of supermarkets don't view specialty products the same way they do national brands, said Jay Rosengarten, principal, The Rosengarten Group, a Tarrytown, N.Y., consultancy.

"Most supermarket chains don't look at specialty as

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