USDA CONFERENCE

COLORADO SPRINGS, Colo. -- It's not a unique strategy by any means, but Wal-Mart Stores' sheer size makes it worth noting: The period of deflation afflicting certain food categories is compelling the nation's top retailer to change its marketing blueprint for the 620 million gallons of milk it sells every year.With margins almost erased by the ongoing general reduction in the level of dairy prices,

COLORADO SPRINGS, Colo. -- It's not a unique strategy by any means, but Wal-Mart Stores' sheer size makes it worth noting: The period of deflation afflicting certain food categories is compelling the nation's top retailer to change its marketing blueprint for the 620 million gallons of milk it sells every year.

With margins almost erased by the ongoing general reduction in the level of dairy prices, the retailer has shifted its focus to unit sales and market share.

"Obviously,

Register to view the full article

test - Advanced Registered User

Already a member? .

TAGS: Walmart Dairy