USE OF CLICK STREAM URGED TO DEEPEN VIEW OF CONSUMERS

NEW YORK -- Data warehouses -- those massive repositories of information that retailers draw upon to improve everything from customer relationships to supply-chain processes -- can become even more functional when stocked with information from on-line interactions.That's the thinking of Ralph Kimball, president of Kimball Associates, Boulder Creek, Calif., who said the Internet holds great potential

NEW YORK -- Data warehouses -- those massive repositories of information that retailers draw upon to improve everything from customer relationships to supply-chain processes -- can become even more functional when stocked with information from on-line interactions.

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