USE OF CLICK STREAM URGED TO DEEPEN VIEW OF CONSUMERS

NEW YORK -- Data warehouses -- those massive repositories of information that retailers draw upon to improve everything from customer relationships to supply-chain processes -- can become even more functional when stocked with information from on-line interactions.That's the thinking of Ralph Kimball, president of Kimball Associates, Boulder Creek, Calif., who said the Internet holds great potential

NEW YORK -- Data warehouses -- those massive repositories of information that retailers draw upon to improve everything from customer relationships to supply-chain processes -- can become even more functional when stocked with information from on-line interactions.

That's the thinking of Ralph Kimball, president of Kimball Associates, Boulder Creek, Calif., who said the Internet holds great potential for companies seeking to leverage their substantial investments in data-warehouse tec

Register to view the full article

test - Advanced Registered User

Already a member? .