USING ECR IS NOT DIFFICULT AND YIELDS ARE GOOD: STUDY

Applying Efficient Consumer Response principles to the perishables department is not as hard as it looks. And doing so yields benefits that are at least as significant as those achieved in dry goods.These are among the conclusions reached in a new report by the Joint Industry Project on ECR, sponsored by organizations such as the Food Marketing Institute, American Meat Institute, Grocery Manufacturers

Applying Efficient Consumer Response principles to the perishables department is not as hard as it looks. And doing so yields benefits that are at least as significant as those achieved in dry goods.

These are among the conclusions reached in a new report by the Joint Industry Project on ECR, sponsored by organizations such as the Food Marketing Institute, American Meat Institute, Grocery Manufacturers of America, National-American Wholesale Grocers' Association, International Dairy F

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