USING THE INTERNET TO SPIKE WINE SALES

There may be huge lessons for big supermarket retailers of wines and spirits in how one of the little guys - Village Wines in Nashville - is using the Internet to blitz its competition and capture the loyalty of local consumers.Owner Hoyt Hill says he can only fantasize about having the resources that a grocery chain could muster behind Internet-based marketing of its alcoholic-beverages operations,

There may be huge lessons for big supermarket retailers of wines and spirits in how one of the little guys - Village Wines in Nashville - is using the Internet to blitz its competition and capture the loyalty of local consumers.

Owner Hoyt Hill says he can only fantasize about having the resources that a grocery chain could muster behind Internet-based marketing of its alcoholic-beverages operations, which he highly recommends for any such supermarket-based department. Kroger and othe

Register to view the full article